‘stache media lifestyle marketing representative

RED Distribution* - A Division of Sony Music Entertainment

*(Now The Orchard)

Before social networks had stories, back when Vine existed, Foursquare was still relevant and getting noticed by famous people on Twitter and Instagram happened not too often, I interned in the music industry.

I promoted bands and brands on RED’s roster across Greater Boston, both online and offline, including for and at major music festivals. I also leveraged my involvement with my college radio station to boost my efforts, to RED’s delight.

My summer and fall internships culminated in a fantastic trip to New York City during the 2013 CMJ Music Marathon, where I seized the opportunity to build my professional network and attend record label showcases all over Manhattan.

Results

23

Artists & brands

36

Digital campaigns

116

Social media posts

82%

Online engagement rate

“Ashley was my top intern. Always on time. Participation went above and beyond what was expected much to the delight of myself and our labels/artists/management. Reports required no editing and I used her as an example to others on how the internship should be handled. All around excellent work. She was a wonderful representative for ‘stache media and RED Distribution. While I had very little criticism what I did provide on our one on one call she put into place the very next report. She is very motivated and creative when it comes to promotion. Her outgoing personality makes her very successful. She is good at thinking outside the box when it comes to marketing.”